BrightSign has revealed that its players are powering a video wall at Edinburgh Airport. Part of a multi-million pound redevelopment of the airport’s self check-in facilities, the installation was carried out by nuVIDEO, working with Midwich and PSCo.
BrightSign’s XT244 players deliver the airport’s media and advertising content to the wall, and have also been used to display essential ‘FlySafe’ campaign information for passengers passing through the airport during the pandemic.
The goal of the installation was to create an 85m wide digital canvas that would allow the airport to display flight information, give wayfinding instructions and generate advertising revenue. The canvas of 2,240 separate LED modules had to be easy to manage, with the flexibility to change the size of content from a small 1.5m wide window to an end to end full wall display.
Completed in March in just over five weeks, an 85m seamless LED canvas, stretching the entire check-in hall, is situated above a self-drop bag facility.
“We are delighted that our players are delivering vivid and crisp digital content to passengers at Edinburgh Airport,” commented Jeff Hastings, CEO of BrightSign. “Flying can be a stressful experience when in a hurry or facing uncertain information, so we are pleased to be helping passengers relax and enjoy their journey. Once again, the reliability of our players has proven to be a standout feature, enabling our customers to count on them 24/7 in the most public locations.”
Michael MacNeil, Sales Manager for nuVIDEO, added: “We’ve used other digital signage solutions in the past but BrightSign players have always stood out for their exceptional stability. As this project is in a high visibility area, with around a million passengers passing through each month, we knew that we needed a reliable product. The BrightSign XT244 players have been a fantastic addition to the project and play an integral role in providing wayfinding and advertising content to the wall. In particular, the BrightAuthor software provides a robust content management platform which is both powerful and feature-rich.”
