Aurora Multimedia, a manufacturer of AV distribution solutions based in New Jersey, in the US, has announced the appointment of industry veteran Hal Truax as vice president of sales and marketing. In this key leadership role, Truax will implement and oversee Aurora’s global initiatives.
With a career spanning over three decades, Hal Truax brings a wealth of experience to this new role. One of his key duties will be to help integrators and distributors to understand the whole range of Aurora’s products.
Truax said: “I am honoured and excited to take on this role at Aurora. The AV industry is undergoing a transformation, with more effort being directed at solving the day-to-day problems that many clients are experiencing. Aurora is best positioned to lead the way with its truly innovative solutions.”
He added: “I look forward to working with the talented and experienced team at Aurora, where will work together to drive growth and deliver exceptional solutions while providing uncompromised value to our customers worldwide.”
Paul Harris, CEO, Aurora, commented: “Hal’s impressive experience, extensive knowledge, and motivational attitude will be an asset to Aurora. His storied career of elevating brands and cultivating internal company culture is the blend we’ve been seeking.”
