The global hotel industry continues to grow at an impressive rate. Having surpassed pre-pandemic performance levels, it is expected to generate revenues of around $0.5tn this year from nearly 1.5bn visitors worldwide.
At the same time, customer expectations continue to evolve, with in-room entertainment playing an important role in maximising the visitor experience and levels of satisfaction. In particular, personalisation is rising the list of guest requirements, with hotels looking to deliver the kind of services consumers value in their home environment.
Whether this is in the form of on-demand movies or streaming services, hotel guests want access to familiar content and well-implemented digital experiences as part of their overall visitor package. For hotels, personalisation also offers an ideal route for maximising guest satisfaction and loyalty, with the potential to build additional revenue streams.
EVOLVED SOLUTIONS
From a service perspective, in-room entertainment solutions across the industry have evolved significantly in recent years to offer exceptional levels of flexibility for hotels and guests alike. For example, the leading providers can now quickly create, customise and deliver content to meet the specific needs of guests, giving them the level of personalisation they now view as a minimum requirement.
In the background, streamlined digital processes enable the rapid deployment of new features – a capability essential for ensuring that in-room entertainment services remain competitive and up-to-date.
Additionally, remote management functionality gives hotel operators the oversight and performance management options they need to ensure satisfaction. One of the key enabling technologies is the growth of cloud platforms and the Software-as-a-Service (SaaS) delivery model. In particular, these give service providers the ability to offer more dynamic and tailored entertainment packages, while hotel operators are freed from the burden of running technology infrastructure in-house.
CONTEMPORARY SOLUTIONS
The scalability of contemporary solutions also ensures they can be tailored to fit any location, from boutique to large venues, providing high-quality services irrespective of the hotel size and target market. Delivering in-room entertainment the right way can also bring hotel businesses other benefits, including a better understanding of customer preferences by tracking their usage habits.
For returning guests, this can add a further layer of personalisation to their entertainment experience and underline the sense that the hotel is fully in tune with their requirements.
In the context of an increasingly competitive industry, delivering high-quality and personalised in-room entertainment can make an important contribution to customer satisfaction.
