Xilica, which provides IT-centric audio solutions, and Avientek, one of the Middle East & Africa’s leading distributors for audio, video, unified communications and education technology, have announced a strategic distribution agreement for select GCC & African markets, including the United Arab Emirates, Oman, Bahrain, Qatar, Saudi Arabia, alongside selected markets on the African continent.
Xilica and Avientek will collaborate to deliver audio solutions for medium and large collaboration rooms, teaching spaces and government facilities, including conference rooms, boardrooms, classrooms, lecture theatres and courts.
Founded in 2016, Avientek is a distributor across India, the Middle East and Africa with offices in all three regions. Its expansive portfolio includes solutions from Creston, Logitech, Sennheiser, Barco, Yealink, Legrand and other leading organisations.
This new partnership with Xilica will enable Avientek customers to leverage fully-integrated audio, video and control solutions from Avientek’s staple of brands, with a special focus on flexible, scalable professional audio systems that cover spaces from small-to-large – the courtroom to the executive boardroom.
James Knight, CEO, Xilica, said: “We’re very pleased to sign with Avientek as our commercial distribution partner for the GCC. Avientek’s approach to distribution is centred on adding value to resellers through integrated pre-sale design, services, and support, which mirrors well our own commitment to customer experience. Their reputation amongst customers is particularly strong and we can think of no better partner to help us continue to grow business in the commercial channel across the Gulf.”
VM Manu, director, Avientek, commented: “As Avientek continues to grow its audio portfolio, Xilica and it’s products are an ideal fit that bring together different parts of our portfolio and help our teams deliver truly integrated audio, video and control solutions for customers from our range of top quality brands. Xilica’s technology is particularly impressive and the ongoing direction and strategy resonates well with us. We look forward to supporting their partner base in the GCC and delivering great solutions together.”
