The latest research from Tata Comms Media has revealed that 98 percent of enterprises now incorporate live video streaming for key events, such as major corporate announcements, product launches, customer conferences, investor calls, or employee town halls. The Rise and Rise of Video and Live Streaming in the Enterprise report underscored the universal importance of live video.
Every company that streams events (100 percent) acknowledged its importance to their communications strategies, including 45 percent of respondents who deemed it ‘critical’.
Tata Comms Media commissioned Sapio Research to survey 300 major enterprises based in the United States and United Kingdom across a broad range of sectors, including finance, technology manufacturing, healthcare, and retail.
The survey showed that an overwhelming majority say live streaming empowers them to more effectively communicate with employees (96 percent), customers (83 percent), and investors (76 percent).
Looking ahead, 92 percent of enterprises expect live video to become increasingly vital for customer engagement, market expansion, and future growth. Other crucial advantages cited by the respondents, include the ability to reach all stakeholders concurrently, removing geographic limitations for live events and announcements, and ensuring compliance with regulatory requirements for simultaneous disclosure across markets.
The research also reveals that 87 percent of respondents prefer joining high-quality live streams of critical corporate events rather than attending in person. This preference is driven by the convenience and accessibility of livestreaming, with 83 percent indicating that often they only have time to participate in events via live stream.
Dhaval Ponda, vice president and global media head at Tata Communications, said: “Modern enterprises are turning to live video streaming to foster real-time audience engagement, enabling immediate interaction with customers, employees, and investors. Our survey underlines that live video streaming now plays a pivotal role in enterprise communication strategies, offering diverse applications and significant advantages. Its immediacy and versatility ensure that it will become even more integral to enterprise efforts to meet communications and business objectives moving forward.”
The Rise and Rise of Video and Live Streaming in the Enterprise will be published later this month. In advance of the full report being available, Tata Comms Media is sharing a series of media alerts spotlighting key trends the report identifies.
