Immersive VR experiences provider, The Park Playground has opened its first fully fledged franchise venue in Porto, Portugal. The new venue includes three free-roam fields that offers The Park Playground’s full library of original immersive VR experiences for guests of all ages and interests, including its newest VR titles, the heist themed The Break-in and esports-inspired NanoClash Focus.
Open from 14 June, the project saw The Park Playground partner with franchise owners and investors Sérgio Basto, José Carlos Marques, and Miguel Soro. The new venue brings a range of immersive VR experiences to the area.
“We’re incredibly excited to be working with The Park Playground. Though this industry is a new area of investment for us, The Park’s success across Europe demonstrates the quality and long-lasting appeal of its immersive VR experiences,” said Sérgio Basto, the venue’s lead investor.
“We’re confident that this kind of cutting-edge entertainment will incentivise global audiences and the broader Portuguese community to travel to Porto for a truly unique experience.”
The standalone venue is part of The Park Playground’s plans to expand further into western Europe, and across the world, following the opening of its locations in the UK and central Europe.
“We’re committed to maximising return on investment for our partners and we’re delighted to welcome Sérgio, José and Miguel as part of our franchise network,” said Bill Painter, head of franchise, the Park Playground.
“Our investors have been invaluable in steering this project in the right direction, providing a wealth of knowledge of the local market and offering guidance on how to address their needs. This new expansion into western Europe further reinforces the emerging trend of communities increasingly seeking new forms of entertainment, with VR and technology poised to fill this gap in the market.”
