Engage Works and The Assembly Events have come together to launch enso, described as the world’s first experience-led virtual event ecosystem. Created to encapsulate the best of physical events, broadcast, and digital experiences, enso is a hybrid 3D platform for networking, collaboration, commercialisation, and analytics.
Offering a curated immersive 3D virtual world, enso crafts end-to-end user experiences and content rich portals that reimagine the benefits of a physical event, with full scale exhibitions with built in commerce and no limit to the number of attendees. Mirroring the experiences of a real live event, enso’s customisable spaces allow colleagues and friends to wander together while engaging in conversation, interactive exhibits, auditoriums for keynote speakers and seminars, and collaborative workshops. enso has also been designed for corporations looking to create ways to engage with their teams and clients in a new way – a new digital experience intranet, a virtual brand campus or community for year-round use.
Built on a secure platform, enso delivers a fully immersive experience with the ability to integrate with external applications, such as CRM. Current integrations include Zoom, Eventbrite, Shopify, LinkedIn and Facebook, helping to support the best networking experience for individuals and groups as well as the ability to monetise for vendors, sponsors, and organisers alike. enso has been specifically optimised for both virtual destinations and hybrid events including exhibitions, trade shows, campus worlds, brand destinations, collaborative workshops, fan-based entertainment events, seminars, award ceremonies, conferences and more.
“2020 has transformed the way that we collaborate and interact giving us all a mandate for change,” said Michael Dynan founder of The Assembly Events. “We were disappointed by the lack of interactivity available through the existing virtual platforms and concerned that, whilst content supply was often good, the engagement between exhibitors and visitors was minimal. For a platform to be truly successful for exhibition organisers and participants this needed addressing.
“All environments are bespoke and fully customisable. You can network and interact directly with all attendees in the space or on VC and any time with multiple users. Market and exhibition spaces offer the opportunity to view and interact with multimedia and 3D models with full e-commerce integration. Guests and visitors can connect with vendors with a one-on-one video call or groups can meet in private.
“With its simplicity to use, multiple ways to communicate and unique commercial features, and by having built enso first from the viewpoint of the exhibition organisers, we are happy we have at last created a virtual platform that works effectively for both exhibitor and visitor needs and engagement. The potential opportunities are immense.”
Steve Blyth, CEO of Engage Works added: “We are really pleased with the enso platform and how it is creating a wave of new experiences across the sea of platforms out there – virtual has a mixed reputation with some poor executions during 2020, and we hope that enso is giving a new option to organisers, clients, exhibitors and attendees who are crying out for something ‘wow’.”
enso came about following the cancellation of The World Indigenous Forum’s event at London’s Excel in November 2020, when the organisation tasked Engage and The Assembly with developing an immersive platform and digital forum to connect 7,000 attendees across multiple time zones. The digital event took place January 13 and 14, and connected investors, indigenous peoples, governments, and entrepreneurs from 52 countries to discuss change across the world and social justice for indigenous peoples.
