PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has announced the latest expansion of its North American business, with the opening of its new PPDS Master Showroom experience centre on the outskirts of New York City.
Located in Fairfield, NJ – a short drive from Midtown Manhattan – the new multidisciplinary venue is the second PPDS Master Showroom to be opened globally, and the ninth in the network of PPDS Studios, following successful launches in Europe (in France, Germany, Italy, Netherlands, Spain, Sweden, and UK), as well as in India.
Each area of the PPDS Studio NYC Metro has been designed to showcase the possibilities, and sustainability benefits available through the company’s portfolio of indoor and outdoor digital signage, dvLED, ePaper, business TVs, interactive, and videowall hardware and software.
Covering over 2,368sqft (205sqm) the PPDS Master Showroom – ribbon cut during a grand opening event on October 24 – is divided into three curated spaces, each showcasing a selection of flexible solutions tailorable to support the range of market verticals. These include retail, corporate, education, hospitality, food and beverage, government, security/surveillance, broadcast studios, transportation, houses of worship, public venues, and entertainment. Each space is separated using floor-to-ceiling glass panels.
Ron Cottaar, director of global marketing director and head of marketing US at PPDS, commented: “PPDS is a provider of total solutions, offering a portfolio to support almost any business, no matter how big, small or creative its needs might be. This stunning new master showroom provides a perfect opportunity for us to work even more closely with our partners, and for businesses to experience for themselves what can be achieved.”
Visitors are greeted by content displayed on a 138in Philips LED All In One and a transparent OLED, while a 25in Philips Tableaux Advanced Color ePaper (ACeP) display offers a customised welcome.
Solution Room 1 features two dedicated zones, including one for hospitality – displaying the Google Cast Philips MediaSuite TV Series – and one for education, showcasing the newly launched suite of interactive Philips Collaboration Displays. Upon opening, visitors to the PPDS Studio NYC Metro will also be among the first to experience PPDS’ new Philips Genius and Philips ScreenShare software for smarter and more collaborative teaching, learning, and collaboration.
The studio also presents PPDS’ 65in Philips Signage 3000 Series EcoDesign Series. Unveiled this year, the display delivers 4K UHD video while consuming up to 70 percent less energy versus comparable market offerings, according to PPDS.
In Solutions Room 2, PPDS demonstrates the latest evolutions of its LCD videowall and dvLED innovations. These include the recently unveiled Philips Unite All in One range, alongside the elementary Philips Unite LED 5000 and 6000 Series. The room also features a dedicated ‘Command Center’, using a TAA compliant 2×2 Philips Videowall X-Line (55BDL2105X/17).
On the opposite wall is a fully operational ‘Food and Beverage’ area, demonstrating a variety of relevant communications, including digital menus and promotions. This area features two 37in Philips Stretch S-Line displays, as well as four 50in Philips Signage 4000 Series D-Line digital signage displays, which have been arranged as a 1×4 menu board with an Android SoC video loop through. A Philips Public 7000 dvLED ribbon also curves around the ceiling.
In addition, the PPDS Master Showroom NYC Metro is a destination for PPDS’ teams, partners, and customers to host events, provide product training, collaborate, and innovate on projects, with a fully equipped meeting and training room.
Nick Begleries, VP commercial, North America, commented: “We are thrilled to have officially opened our first PPDS Master Showroom in North America, and what better location than on the doorstep of the most economically powerful city on the planet.”
He added: “New York is home to 41 Fortune 500 companies, more than any other city, and according to a recent report there are now more small businesses open in the city than pre-pandemic. This incredible venue brings many exciting new opportunities for businesses in the area, as well as those travelling in by train, plane, or automobile. There is no better time or place to open our first PPDS Master Showroom in North America, and we already have plans for more PPDS Studios in the future.”
Jack Boyczuk, global business manager at PPDS, added: “PPDS is open to supporting all business and the PPDS Studio New York Metro has been carefully designed to showcase, test, and prove the highly advanced and sustainable display solutions our partners and customers need. Whether a local office or multinational retailer, at PPDS we have a solution to suit. We look forward to welcoming you to our Master Showroom to see and experience it for yourself.”
