Growth for AV-over-IP use is set to continue, with creativity increasing over the next ten years, according to Crestron, in a special report in association with Futuresource Consulting’s Olivia Lowden.
Sam Kennedy and Joel Mulpeter, leaders of Crestron’s product marketing team who work closely with the teams creating the brand’s leading AV-over-IP solution, DM NVXshine, shone a light on the direction of the industry over the next decade, predicting that AV and IT convergence isn’t finished yet. “We’re on that path, but it hasn’t peaked,” explained Kennedy.
“We’re seeing so many creative ways of problem-solving through AV-over-IP,” he continued. “A great example of that is through Royal Caribbean’s new cruise ship, Icon of the Seas. Most people have seen it on social media, but it’s Crestron’s AV-over-IP solution that is powering the ship. In the past, delivering AV experiences at that scale would have been too costly, too heavy, or simply too logistically challenging. But thanks to AV-over-IP, it’s now possible to create unforgettable experiences in the middle of the ocean on the world’s largest ship.”
Mulpeter added: “There are two ways of looking at a growing market. In one instance, the new technologies cannibalise the old, and in AV-over-IP’s case, there is some degree of that. But we’re also seeing the market grow significantly without cannibalising the pre-existing products. Year over year, the landscape is expanding, with AV-over-IP increasingly becoming the technology of choice for video distribution.”
You can read the full report here.
