HK Audio offered its distributors a look to the future with an exclusive recent event at the Holmusic Center in Barcelona to explore market strategy and internationalisation efforts. HK Audio invited 100 international partners to a conference, which also included an in-depth look at some of the products set to be launched later this year.
HK Audio said the presence of key decision-makers from both the manufacturer and its partners ensured that high-level conversations could be had, and plans put in place to help the international growth of the company and align sales strategies with its distributors.
Alongside the presentations, HK Audio also took the opportunity to recognise the efforts of its partners with an awards ceremony. The awards recognised everything from installations and projects to market growth, overall performance and marketing activities. The Lifetime Achievement Award was won by Christian Kraska of SDS in Switzerland. The award celebrates long-term contributions and commitment to the brand.
The Best Marketing Activity Award recognises the most impactful marketing campaign of the year, celebrating efforts that not only raise brand awareness but also create lasting connections, driving growth and engagement. This was awarded to Samasound in Korea for its HK Audio Experience Day.
The Best Install Project went to EASA for its work at Basilica del Voto National in Quito, Ecuador, with Tamsta from Lithuania awarded the Best Concert Project for the Siauliai City Christmas Tree opening event. The Best Market Growth Award went to two partners, TERA Sound Technologies from Turkey and Algam EKO from Italy. And the Best Overall Performance Award was won by Algam from France.
Christian Jordan, CSO and CMO at HK Audio, said: “This was an incredibly important event for HK Audio as it presented a unique opportunity to update our partners and ensure that we are all moving in the right direction. We would like to thank all of our partners who were able to make it for being part of the event and congratulate the winners of our awards. We were excited to present our plans and new products to our international partners, and their enthusiastic reaction shows that we are making the right decisions to support them in the best possible way. 2025 is going to be a big year for HK Audio, and this event was the best way to start it.”
