Pixotope Technologies, a leader in live augmented reality and virtual production solutions, has announced the launch of Pixotope Reveal, an innovative AI-powered background segmentation tool that transforms how broadcasters integrate real-time graphics into live productions. The software enables integration of 2D and 3D graphics without the traditional requirements of green screens, manual rotoscoping or match moving work.
Pixotope Reveal introduces a new paradigm, allowing presenters to interact naturally with AR graphics in real-time. The software’s advanced AI is designed to extract on-screen talent from any background, enabling the placement of graphics both in front of and behind presenters. Combined with Pixotope’s talent tracking solutions, the company says it allows for fully natural integration and interaction between the real and the virtual. This capability eliminates the need for traditional green screens while maintaining broadcast-quality results.
Marcus B. Brodersen, CEO of Pixotope, said: “Pixotope Reveal represents a significant leap forward in broadcast technology. By harnessing the power of machine learning, we’re enabling broadcasters to create more engaging content while significantly streamlining their production workflows. Given the rapid advancement of AI technology, we anticipate that solutions like Reveal will quickly become the primary choice for broadcasters, eventually replacing traditional methods like chroma keying for Virtual Studio production. The pace of development in AI and machine learning is extraordinary, and we’re positioned at the forefront of this transformation in broadcast technology.”
For news broadcasts, the software is designed to enable dynamic data visualisation that adapts to the storytelling and the presenter, allowing anchors to interact naturally with polling data, weather maps, and financial charts.
In sports broadcasting, real-time statistics and analysis can be integrated into the live action, with player stats, team analytics, and game data appearing to exist within the physical space rather than merely overlaid on screen.
Gideon Ferber, product director at Pixotope, added: “The ability to create graphics that truly interact with talent and adapt to the environment is a game-changer for live productions. Whether it’s a news anchor walking through election results or sports commentators breaking down play analysis, Reveal’s AI-powered integration creates a more immersive and informative viewing experience.”
The software’s innovative approach handles multiple talent extractions simultaneously, supporting over 20 people in a single scene while maintaining real-time performance at up to UHD resolution and 60 frames per second, Pixotope says. This capability is designed to be particularly valuable for sports programmes with multiple presenters and news broadcasts featuring dynamic panel discussions.
Sports broadcasters and rights holders can now offer unprecedented sponsorship opportunities with Pixotope Reveal’s ability to integrate virtual advertisements naturally into any environment. This capability allows for region-specific sponsor content and enhanced brand integration without disrupting the viewing experience.
Pixotope Reveal will be available directly from Pixotope’s website or through Pixotope’s global network of resellers starting today. As part of the launch, Pixotope is offering a special 30 percent discount for early adopters who purchase before the end of the year. A free 30-day trial is available for qualified broadcasters and production companies.
