Sharp NEC Display Solutions Europe has announced the appointment of Christof Böhm as president and managing director at Sharp NEC Display Solutions Europe (Sharp/NEC). With effect from 1 February 2024, he will succeed Bernd Eberhardt, who has decided to step down from his position as President and CEO of Sharp/NEC.
With over 30 years of experience with Sharp/NEC – most recently as senior VP engineering, quality assurance & service – Böhm has a “profound understanding” of the display business and its challenges to lead the company into the next phase of development.
“We would like to thank Bernd Eberhardt for his long and highly successful career and 30 years of service with Sharp and NEC,” said Yoichi (Joe) Tomota, president of Sharp Europe. “With his unwavering commitment to the business, he has led the company to many milestones, including the joint venture between Sharp and NEC, which was announced in 2020.”
Böhm added: “Quality is steadfast. We will not compromise on the long-life reliability of our products, whilst our excellent industry-leading service operation continues to provide peace of mind for our customers – even as we go through further business transitions to the Sharp brand. Our company has experienced change before, and our customers have experienced continuity in the areas they value: Quality, Service, and Sustainability. We will continue this commitment in the future.”
As the joint venture continues the business transition, the company will move to full ownership by the Sharp Corporation. The speed of transfer to the Sharp brand will vary across product categories. In 2024, Sharp/NEC will continue to launch new products under the Sharp brand, drawing on the expertise of both Sharp and NEC.
