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Riedel appoints new regional sales director, US west

In this role, Pino Barile will oversee the western regional sales team, focusing on expanding the company's market presence across the US and driving further success

Reflecting continued growth in the North American marketplace, Riedel Communications has appointed Pino Barile to the newly created position of regional sales director, US west.

In this role, Barile will oversee the western regional sales team, focusing on expanding the company’s market presence across the US and driving further success. Reporting to Kevin Collins, senior vice president of sales North America, Barile will collaborate with Dave Caulwell, eastern regional sales director, and will work closely with key account sales managers, channel management, and business development teams.

Joyce Bente, president/CEO Americas, Riedel Communications, said: “I am delighted that Pino has decided to join the Riedel team. His extensive industry experience and proven track record make him a great fit for our team. Even more important, he aligns with our organisation’s values and vision.”

He added: “Culture is paramount at Riedel. We took our time to find the right person who would fit seamlessly into our unique environment, and we believe we have found that person in Pino. We are excited for the growth and success he will help us achieve.”

Barile brings over 25 years of extensive experience in the broadcast industry, having previously held significant roles at Vizrt and Matrox Video. As sales director for enterprise and sports at Vizrt, Barile drove sales growth and developed strategic partnerships across the AMECS region.

At Matrox Video, where he spent nearly two decades, Barile was an account manager for the western US and Latin America, growing the territory’s market presence through sales, marketing, and strategic partnerships as well as by attending regional and national trade shows to promote the brand.

Barile said: “I am thrilled to join Riedel Communications and embark on this new chapter in my career. Riedel’s commitment to innovation and excellence aligns perfectly with my professional values. I look forward to working with the talented team at Riedel to drive strategic growth and deliver exceptional solutions to our clients. Together, we will seize opportunities, embrace challenges, and strive for excellence.”