PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has promoted Andrea Barbuti to the newly created role of global product management lead for EMEA to spearhead the next generation of Philips Professional Displays.
Barbuti has extended his role as global product manager total solutions to become PPDS’ first global product management lead for EMEA. Barbuti will now oversee product management and technical support for all PPDS signage products across EMEA, while bringing together the unique requirements of every global region to spearhead professional display product management.
Based in Ghent and reporting to William Xiong, VP global product management, Barbuti is one of PPDS’ most experienced professional display specialists, having started his journey with the company as application engineer in 2015, before being named PPDS global product manager total solutions in 2020.
Barbuti helped to shape the strategic focus on delivering complete hardware and software solutions to support major verticals across all global markets, including EMEA, North America, India, and Asia Pacific.
Working closely with PPDS’ global leadership team, Barbuti has also been instrumental in driving the company’s sustainability strategy. He was a key player in the introduction of the professional Android SoC for Philips Professional Displays. Recent examples include the ‘zero power’ Philips Tableaux, a colour ePaper signage display, and the Philips Signage 3000 Series EcoDesign (QE-Line).
Barbuti said: “I am excited to have been given the opportunity and responsibility to lead global product management from my home ground in Europe. Entering my 10th year with the company, I have never been more motivated or excited to be part of the team.”
He added: The growth and impact we have, together with the leaps we have made in driving the importance of sustainability, for our customers and for the AV industry as a whole, have been nothing short of extraordinary. This is testament to the devotion and innovative minds of our elite team of professionals – the real backbone of our business.”
Martijn van der Woude, VP global marketing and business development, added: “Andrea’s leadership skills, coupled with his extensive industry knowledge and experience, make him the ideal candidate to bring a European perspective to our global product strategy – something we think is unique for our industry.“
Barbuti’s appointment comes just weeks after Jan Van Tieghem, who has been with the company for 15 years, was promoted to the role of director of technical sales support.
