Lightware Visual Engineering has announced two new appointments to its enterprise team, aimed at enhancing its global enterprise business operations. Craig McQueen becomes director of enterprise sales for the EMEA region, while Péter Vida steps into the role of enterprise sales manager.
McQueen, who previously served as sales director at Lightware UK, will now focus on managing relationships with enterprise clients in the EMEA region, developing Lightware’s business through direct end-user engagement, promoting the Enterprise Partner Programme, supporting local sales teams on large local, or multiregional, projects involving enterprise customers, and overseeing the deployment of large-scale projects across different regions.
Additionally, Péter Vida steps into the role of enterprise sales manager. Vida will provide essential support to Lightware’s regional sales teams and enterprise Team with enterprise partner projects. He will support global rollouts for enterprise customers and serve as a liaison between Lightware’s regional offices and HQ departments.
The new enterprise team will play a pivotal role in strengthening Lightware’s global reach, ensuring the company continues to deliver innovative solutions to its enterprise clients worldwide.
Craig McQueen said: “I am excited to lead Lightware’s Enterprise Sales efforts across EMEA during this period of significant growth and innovation.”
Siegfried Hermann, president of EMEA, emphasised the strategic importance of these appointments: “These changes underscore our commitment to enhancing our enterprise capabilities globally, enabling us to deliver exceptional value and service to our clients.”
