Avolites has appointed Gonzalo Herranz Gutierrez as a senior product specialist. He will be based in Madrid, Spain, and provide support to Avolites customers and distributors, focusing on Europe and Latin America, including training new users and their sales and support staff.
Paul Wong, MD, Avolites, said: “We’ve worked with Gonzalo for many years and are absolutely thrilled he’s joining the Avolites global team. He brings long-lasting relationships, a strong knowledge of the market, and an in-depth knowledge of both Avolites lighting and media products, all of which will be key to helping us continue to grow our international footprint with a specific focus on Europe and South America.”
Gutierrez is a specialist in electronics maintenance and repair. All his studies were based on sound, lighting, and video. His first industry experiences were 20 years ago, initially when still a student, as a studio recording technician and sometimes mixing live sound for a metal band,. He then went to work for Spanish sales company Stonex, which distributes major lighting brands. This is where his interest in lighting and visuals picked up. He later moved into sales and distribution with the company Bofill & Asociados.
After this, he joined distribution company EES as an Avolites trainer, co-ordinating support and maintenance, whilst also working with other brands inside of the company. Then it was back to Bofill, and most recently he worked as an import/export manager and lighting product specialist for Video Cine.
“Avolites is an internationally recognised brand, it’s one of the top names in lighting control, and while the products are user-friendly and easy-to-learn, they are also complex professional tools that can be used to craft beautiful shows,” Gutierrez said.
“I love the Avolites brand. The team is amazing and the traditionally people-focused attitude to business means they stay close to the customers and those all-important grass roots connections. I completely believe in the quality of Avolites products and company philosophy in general. I am delighted to be part of the Avolites universe.”
