Digital artist Jeroen Van Der Most used his ISE Keynote ‘Breaking Boundaries with Creative AI’ to explore how a technology better known for delivering productivity and efficiency gains for businesses can be used for more innovative, creative ends.
“AI means that we are now able to create insanely beautiful images; self-evolving artworks and installations that can keep on changing forever,” he said. “This means that the role of the creator is changing to become more of an initiator.”
In his speech, the artist explored another key area of his work, detailing his digital art project Letters from Nature, which uses text generation AI to write letters to world leaders about the climate crisis. “That project uses AI in a way that it is no longer some human tool, but it can breach a boundary between humans and nature. It’s become a vehicle to raise discussion about sustainability and the way we use technology,” he added.
Most’s keynote was preceded by the first of two live shows at ISE called Bee Barcelona, developed specifically for the new 193sqm transparent display at the South Access of the Fira de Barcelona. “It’s really about finding what intelligence is,” explained Most, “breaking boundaries and going further from a purely rational intelligence aimed at productivity and efficiency, towards a more ethical intelligence.”
“The project began when over the past year I created an AI replica of my artist’s mind using custom algorithms to create AI-based imagery. I started to mix this with the minds of animals; for instance, I imagined what the life of a bee would be like. In AI I asked it to create art installations with my ideas mixed with all these elements from the life of a bee – from hexagon shapes to people dancing like bees.”
