It can now be revealed that Metinteractive, which provides strategic solutions for architecture, communication and technology, selected SNA LEDs for Macon, Georgia’s new Atrium Health Amphitheatre, a 12,000-person capacity venue managed by Oak View Group (OVG).
The massive bat-winged structure is located in the repurposed parking lot of the Macon Mall. The leading edge of its 330ft-wide rooftop subtly forms the letter ’M’ for Macon, a city with a strong musical heritage famous for helping to launch the careers of Little Richard, Otis Redding and the Allman Brothers. The amphitheatre opened last spring with Lynyrd Skynyrd and ZZ Top co-headlining the debut concert.
Metinteractive’s primary equipment installation was the LED video displays throughout the venue. Six permanent SNA LEDs are located off-stage. Two are curved videowalls facing the north entry for marketing and branding messages. Another LED display at the north entry is wall-mounted, and a fourth is a free-standing LED pylon facing the west entry.
Two 3 x 127ft and 3 x 200ft LEDs are positioned above the concession stands for marketing, branding and event support. Additional Samsung menu boards and digital signage were also installed.
Metinteractive also provided two Ledman portable LED video displays for the stage wings, which can be oriented in portrait or landscape modes as desired by visiting artists. Two ElationLogic double-sided 4K blade signs serve as more outdoor displays. LED content delivery is driven by Ross Tessira graphics systems and ElationLogic Storyteller.
As well as Lynyrd Skynyrd and ZZ Top, otherartists that have played the venue include Riley Green, The Turnpike Troubadours and hometown star Jason Aldean. The amphitheatre is also expected to attract community events, such as the commencement ceremony for Central Georgia Technical College.
David Aiello, general manager, OVG, said: “Macon has grown by leaps and bounds in the eight years we have been managing the historic Macon Centreplex auditorium and Macon Coliseum arena.Those venues, 100 and more than 50 years old, respectively, have been ‘the backbone’ of Macon’s thriving music scene, but it was time to offer a new entertainment option, revitalizs the old mall area and spur more development to come.”
Metinteractive was retained initially as a programme manager for all production and technology and later charged with supplying and installing the amphitheatre’s LED displays, blade signs and security cameras and managing the installation of WiFi access points and related systems.
Keith Book, support designer, Metinteractive, added: “The Atrium Health Amphitheatre showcases our scope in project management and engineering, our ability to take a holistic approach across multiple technology roles to make the project come together.”
Aiello reports that the new amphitheatre has been well received in Macon. “Ticket sales are strong, and we are drawing attendees from Orlando, Charleston and Birmingham, outside the typical 70-mile range of the Centreplex and Coliseum. The venue also positively affects the city’s hotels, restaurants and other attractions. This is a business model that works, and we hope to see more growth in the area.”
