SNA Displays has supplied a large LED video wall for the QUAD, a new mixed-use development in uptown Dallas, in Texas, featuring retail, dining, and office space. The screen serves as the digital art centrepiece in the lobby of its 12-story office building.
The SNA Displays video screen wraps around two corners of the lobby, attracting guests with vibrant content inspired by nature. Additionally, the dvLED provides an attention-grabbing focal point for the lobby and serves to market the building and its up-market aesthetic.
Owner representative Sensory Interactive partnered with The QUAD’s property developer Stream Realty and architectural design firm Omniplan to design the lobby video wall, selecting SNA Displays to manufacture BOLD Interior direct-view LED technology with a 2.5mm pixel pitch. Sensory Interactive also provided construction management services and continues to give programming and operational support.
Kathleen Flahive, marketing director for Sensory Interactive, said: “We were thrilled to work with Stream Realty. The innovative developer’s interest in a dynamic digital feature gave our team an exciting design challenge. The finished project beautifully complements the larger experience at The QUAD.”
The new three-sided LED video wall is framed with terracotta-style hardened clay to match the building’s interior walls. The display is 14ft 9″in tall and 53ft 2in long (1,800 x 6,480 pixels) and offers views from all angles in the lobby, as well as outside through the lobby’s glass facade.
Mitch Leathers, vice president of marketing communications, at SNA Displays’ Dallas office, added: “The QUAD’s new lobby videowall reinforces the developer’s vision of ‘a different Dalla. What Sensory Interactive and Stream Realty have designed is a unique, curated digital art experience that the whole neighborhood can enjoy, and we are really excited to have helped that vision become a reality.”
First developed in 1966 and recently rebranded as The QUAD after major renovations, this retail and office location offers more than 345,000sqft of workspace, a rooftop terrace with views of the Dallas skyline, more than an acre of outdoor green space, nearby restaurants and coffee shops, retail bungalows, conference space, and other amenities such as a penthouse tenant lounge.
