SNA Displays recently provided large-format LED bulkhead displays and interactive LCD kiosks for Brickell City Centre, a mixed-use shopping and lifestyle entertainment complex in Miami, Florida.
The 5.4m sqft complex includes two residential high-rise towers, two office buildings, a high-rise hotel, and a nine-acre luxury destination centre. Brickell is described as the “epicentre of culture and business” in Miami.
Developer consultant Pearl Media selected SNA Displays to provide three 6.6 mm EMPIRE Exterior LED bulkhead displays, as well as a dozen 55-inch LCD kiosks.
Each of the new bulkhead displays measures 4ft 9in high x 24ft 2in wide (216 x 1,104 pixels) and are used for on-premise and digital-out-of-home (DOOH) advertising. The double-sided walkup kiosks stand 7ft 4in tall and are used primarily for directory assistance.
Jen Lee Almeida, chief operating officer of Pearl Media, said: “Given the upscale aesthetic upheld by the property and the high-performance standards we demand from our hardware partners, we were confident that SNA Displays was the ideal team to collaborate with on this project.”
Pete Simon, sales director for out of home, SNA Displays, added: “It’s always a pleasure to work with experiential out-of-home experts like Pearl Media. Thanks to their design chops, our LED assets integrated seamlessly into the existing digital ecosphere and further enhance an already stunning retail and entertainment destination.”
American Signcrafters provided LED installation services. The shopping mall and lifestyle centre, located a few blocks from the Miami River and the Atlantic Ocean, consists of four levels with 500,000sqft of shopping and entertainment space interconnected over three city blocks.
