The Ultimate Display, the moniker for the newest LED spectacular at American Dream mall in East Rutherford, New Jersey, near Manhattan, was recently unveiled. Part of a multi-year scope of digital display enhancements by SNA Displays, the mammoth EMPIRE Exterior LED display boasts more than 180 degrees of visibility and multiple sightlines from one of the busiest interchanges in North America, including the New Jersey Turnpike, Route 3, and Route 120.
The Ultimate Display’s tapered design wraps the exterior façade of American Dream’s Nickelodeon Universe theme park in a half circle that extends 556ft, or nearly two football fields in length. At 45ft tall at its tallest edge, it features a 12mm pixel pitch and processes approximately 10.8 million pixels.
The large-scale digital upgrade is part of a collaboration between American Dream, SNA Displays and Infuse Digital, which works with commercial real estate companies to modernise and monetise their facilities with digital displays by securing transactional advertising sales and long-term sponsorship investments.
Located near numerous high-profile venues and major roadways, The Ultimate Display is one of the most visible and recognisable LED spectaculars in the world, according to Brian Williamson, director at Infuse Digital, which manages the digital network at American Dream.
The digital signage network is supported by a content management system and 24/7 asset monitoring from the managed services team at SNA Displays.
Williamson said: “With nearly 40,000 square feet of interior and exterior LED/LCD signage, providing great experiences, wayfinding, messaging, and revenue-generating advertising opportunities, American Dream offers one of the most dramatic takeover moments the digital signage industry has produced in this kind of venue.”
He continued: “Add to that a new LED mega-spectacular, one of the largest in the US, and the digital display network at American Dream is among the most complex and wide-reaching of any retail site in the northern hemisphere.”
Just minutes from Manhattan, American Dream offers numerous attractions, including more than 250 retail stores and restaurants, an ice-skating rink, mini golf, SEA LIFE Aquarium, the first indoor ski slope in the U.S., the DreamWorks Water Park, the LEGOLAND Discovery Center, and a Nickelodeon Universe theme park – all on a campus that is over three million square feet.
Williamson concluded: “We’re incredibly excited about the opportunities The Ultimate Display will bring to American Dream and the spectacular canvas this display provides for brands,” said . “Our partners at American Dream and SNA Displays delivered a top-quality product in a very challenging environment. The Ultimate Display is an amazing addition to our extensive inventory inside and out at American Dream.”
AMA Electric Sign Company provided LED installation services.
