PPDS has installed a record-breaking 46.25m wide Philips dvLED wall inside the newly updated MK-7 headquarters of Oracle Red Bull Racing, the reigning Formula 1 champion team, in Milton Keynes, near London, UK. It is the largest Philips dvLED installation to date and understood to be the largest indoor wall in Europe.
The wall is the focal point of the 1,004sqm immersive MK-7 venue, which is located within the Red Bull Racing Technology Campus. It has been welcoming visitors from around the world since 2018 and contains Oracle Red Bull Racing memorabilia, artefacts, and championship-winning cars.
Oracle Red Bull Racing wanted a fresh look and feel for the MK-7 event space, with the existing audiovisual setup deemed outdated, too static, and no longer reflective of its brand values and the fast-paced world of F1 racing.
Measuring a colossal 46.25m x 2.75m, the Philips Public dvLED wall was constructed to provide a centrepiece to the main auditorium, and a backdrop to the growing horseshoe of F1 cars on display. This priceless collection of F1 cars ranges from 2005 – the Team’s F1 debut – through to those driven by reigning and three-time World Drivers’ Champion (2021, 2022, 2023), Max Verstappen.
PPDS – an official Oracle Red Bull Racing team supplier since 2022 and exclusive digital display supplier since 2023 – teamed up with Netherlands-based AV integration specialist, Ruitech Solutions for the project.
There is no natural light inside the main MK-7 event space, but PPDS says the screen boasts high refresh rates, colour and brightness quality, together with a 2.4mm pixel pitch, delivering a total screen resolution of 19,240 x 1144.
The project was completed in just 23 days, beginning with the erection of a dedicated freestanding mounting system supplied and supported by AV mounting specialist, Vogel’s. This was quickly followed by the installation of 484x 41BDL7224L and 33x 31BDL7224L LED panels. Content is brought together with a Novastar H9 LED Controller and a CMS system.
The wall was officially unveiled during a special PPDS ‘Advancing dvLED’ event on 10 September, with Christian Horner, team principal and CEO at Oracle Red Bull Racing, among the guest speakers.
Nick Kenton, director of hospitality and events at Oracle Red Bull Racing, commented: “Since Oracle Red Bull Racing’s F1 debut in 2005, its mission has been encapsulated in one simple phrase – to win and do it differently. We don’t see barriers, we see only challenges to overcome, a mentality that helps us to achieve our targets and goals in everything we do, on and away from the racetrack.”
He added: “The MK-7 event space is home to a number of winning race cars and the space needed to adapt to allow flexibility for growth and change, as well as a fresh look and feel, with cutting-edge technologies to match. Working with PPDS, our visions for this stunning venue have been fulfilled, with the new Philips LED wall able to deliver the cutting-edge technology and performance befitting of our brand with the capabilities we craved.”
Tim de Ruiter, business development director at PPDS, commented: “Believed to be the largest of its kind, with this spectacular Philips LED wall, MK-7 has reaffirmed itself as one of the most unique and technologically advanced event spaces in Europe, if not the world. We are incredibly pleased with the impact the Philips Public LED 7000 Series has had on this amazing location. The immense direct view LED display extending around the entire horseshoe of cars delivers an instant wow factor.”
This latest collaboration between PPDS and Oracle Red Bull Racing follows the recent upgrade of the team’s MK-7 marketing team offices in the same building, which included 13 digital signage and interactive displays.
