Powersoft’s T Series amplifier platform have been teamed with loudspeakers from NNNN to power the CROSSOVER store in the Exchange TRX shopping centre in the international financial district of Kuala Lumpur, in Malaysia. CROSSOVER is a multi-label retail space housing designer labels and wanted to transform the audio experience to match its avant-garde retail ambiance.
CROSSOVER first selected loudspeakers from manufacturer NNNN, a pro audio start-up from Norway. NNNN then specified Powersoft T Series amplifiers to power its speakers.
The installation went smoothly. The ON7 speakers were placed near the main entrance of the store, one facing the main entrance and the other facing inwards. Both were installed in front of a pillar. The Powersoft amplifiers were integrated into the store’s tills.
Two Powersoft T604A are powering two stacks of NNNN x OJAS ON7, and the store is using its own Pioneer DJ console, in combination with a Yamaha MG10XU mixer. It was important to integrate the amplifiers and speakers into the store’s design to ensure the equipment was unobtrusive yet effective.
The integrator, Concept Associates, tried to tailor the audio setup to the unique architectural features of the store, ensuring even distribution of sound without overpowering certain areas, while blending in with the design and avoiding impacting the shopping experience during the installation process.
Julian Noor, senior application engineer of Concept Associates, explained: “Our client insisted on using Powersoft to fully optimise their speaker system. They had the confidence that Powersoft amplifiers were the right products to use with their system.”
Noor said that T604A’s ability to deliver high power with minimal energy consumption aligned with the store’s sustainability goals, making it the “ideal choice” for this install.
“The T604A amplifier also has built-in DSP, which came in handy,” he continued, adding that the integrator no longer needed to rely on a third-party speaker management system or processor. “Since each stack of NNNN x OJAS 0N7 are tri-amped, the TestSYS function in [Powersoft software] ArmoníaPlus allowed us to quickly test if all the drivers were internally wired and functioning properly.”
Concept Associates worked closely with Powersoft technicians to develop custom presets that matched the store’s unique acoustic profile. In ArmoníaPlus, NNNN’s speaker presets are available, although a few ON7 system speakers require manual configuration.
Noor added: “This installation highlights the importance of selecting the right audio equipment and partners to achieve a seamless integration of technology and design, ultimately enhancing the overall customer experience.”
According to the CROSSOVER concept store, since the new audio system was installed, customers have reported a more engaging and pleasant shopping experience. “What’s more, the store has observed a reduction in energy consumption that’s been attributed to Powersoft amplifiers’ high efficiency, which has been contributing to lower operational costs,” concluded Noor.
