It can now be revealed that Pixotope’s solutions were implemented to provide augmented reality and virtual studio solutions for 2024’s TATA India Premier League (IPL) T20 cricket league, one of the most lucrative sporting events in the world.
The solution was introduced by the IPL’s official digital partner JioCinema, a video-on-demand and over-the-top media streaming service, which wanted “to enhance the viewer experience with real-time graphics and augmented reality” for the 2024 edition of the franchise league, which took place from 22 March to 26 May across 13 Indian cities.
JioCinema acquired Pixotope’s AR/VS and XR solutions for its new purpose-built seven studio facility made up of five green screen studios and two studios equipped with LED walls. In total, the company purchased 36 Pixotope engines for virtual production, virtual studios and set extensions.
JioCinema had three main uses for the Pixotope solutions. Firstly, they helped in pre-production setup, which involved the design and creation of virtual sets and AR graphics and calibrating and configuring chroma keying.
The second was for live production integration, in order to set up cameras and ensure proper chroma key. Finally, it was used for streaming where JioCinema applied real-time graphics overlays and augmented reality elements during the live shows.
Andrew Tan, vice president APAC, Pixotope, commented: “The implementation of our solution across AR to virtual studios to XR production by JioCinema further established our capabilities across all types of virtual production in the most mission critical scenarios. Our customers’ success, which in the case for the TATA IPL 2024, was a significantly immersive and lean-in experience with the help of virtual production, is very important to us.”
Saahil Setia, sales director – SAARC, Pixotope added: “Pixotope enabled JioCinema team to quickly adapt to our solution and create eye-catching visuals. Our collaboration with their highly skilled service provider partner, wTVision has been instrumental in executing the project. The incorporation of this partnership with immersive graphics, interactive AR and photorealistic visuals has been pivotal in achieving a remarkable viewer experience for TATA IPL 2024 on JioCinema’s streaming platform.”
The TATA IPL is the biggest T20 cricket league in the world, held annually in India. The league features ten franchise teams and commenced its first season in 2008.
