Digital Projection’s M-Vision 27000 WU, a 1-chip DLP laser projector delivered the projection for Paris Basketball’s first match in the top-flight international EuroLeague championship.
The M-Vision 27000 WU lit up every corner of the 8,000-capacity Adidas Arena for the opening game of Paris Basketball’s debut EuroLeague campaign against Serbia’s Crvena Zvezda on October 4, 2024.
In collaboration with Digital Projection’s distribution partner, ETHA International, Paris-based videomapping specialist Doxa Vision deployed four M-Vision 27000 WU projectors to illuminate the interior of the Adidas Arena, in the Chapelle neighbourhood of Paris, taking advantage of the projectors’ 27,000 lumens’ output to deliver vivid, vibrant visuals.
An additional two 20,000 WU projectors were stationed outside, where they brought the new arena’s façade to life, reinforcing the celebratory atmosphere for Paris Basketball fans as they entered the EuroCup champions’ home venue.
ETHA was tasked with providing the projectors and the Digital Projection team, led by the company’s national sales manager for France, Stephane Bourdon, delivering on-site support.
The four M-Vision 27,000 WU projectors were positioned 20m above the Adidas Arena’s court, aligned to ensure clear visuals across the surface. Content was created by Mikimo Studio and managed through Doxa Vision’s custom videomapping software, with signals transmitted via fibre-optic HDMI cables from a central Mac Studio system.
The evening began with a 3D animation of the raising of a championship banner for Paris Basketball, celebrating the previous season’s EuroCup title. A pre-match sequence highlighted the team’s new identity, with animations of the Paris Basketball logo transitioning dynamically across LED panels, the central video cube and the court itself, in addition to video of iconic Paris landmarks and highlights from the team’s 2023/24 season. Finally, projection mapping transformed the court into a stage for a 20-minute concert to close the evening on a high.
Bruno Michon, co-founder of Doxa Vision, said: “The Digital Projection’s models stood out not only for their technical power but also for their remarkable colour accuracy. This saved us significant time and ensured a flawless result.”
Although the match was won by Crvena Zvezda, the event was a success, with enthusiastic feedback from fans and widespread media coverage, including in Eurosport and L’Équipe, France’s sports’ newspaper. “The audience was thrilled by the immersive visuals,” said Michon. “Paris Basketball supporters were particularly vocal in their praise, calling for even more events like this one.”
Paris Basketball is currently third in the 2024/25 EuroLeague competition, which runs until April 2025.
