AMC Theatres has rolled out Pyramid’s polytouch kiosk systems in a number of cinemas that have undergone remodelling and following positive feedback will further extend their usage.
AMC sought a kiosk that met customer expectations and cinema operations combined with strong aesthetics, selecting polytouch featuring ‘experience the difference.’ The polytouch self-service kiosks were initially used as part of the national multi-year remodelling programme but the positive feedback received during the pilot phase has prompted an expansion to include replacing older generation kiosks in locations not being remodelled.
“AMC needed the proposed solution to have several vital characteristics,” said Alberto Perandones, VP business development at Pyramid Computer GmbH. “It had to be very high performance in order to optimise the customer experience, and rugged and reliable enough to withstand constant use. The ability to customise and upgrade was also important to enable AMC to take advantage of future new technologies. Modularity and integration were key requirements for facilitating easy deployment. An appealing design would enhance the movie-theatre environment. Finally, this all had to be backed by responsive, professional technical support. Our polytouch delivered on all counts.”
“Pyramid’s polytouch kiosk has been a real game changer for AMC,” said Scott Winters, VP of theatre systems at AMC. “With its all-in-one design, placement within our theatres is highly flexible, giving AMC options previously not available. Its attractive look immediately catches our guests’ eyes and entices them to give it a try. As a result, theatres deployed with polytouch experience a significantly higher usage rate and guest acceptance than our legacy kiosks. Pyramid has been with us every step of the way to help ensure the success of this exciting, new kiosk.”
