Avolites has announced a change in partnership in the Middle East, which will see the UK-based lighting and visual control manufacturer distributed and serviced by Robe Middle East as of January 1, 2025.
Service and support throughout all Middle Eastern countries will be managed via the resources and organisational infrastructure of Robe Middle East, headed by managing director Elie Battah.
It will give Avolites investors, users, and customers in the area access to the Robe Middle East Technical Centre, in Dubai, which will become the hub for Avolites sales, tech support, repairs and returns, plus an active schedule of Avolites training opportunities and initiatives currently being developed.
Paul Wong, MD, Avolites, thanked the previous distributor Procom Middle East for its support for Avolites products in the region for the last 15 years. This restructuring follows Avolites’ acquisition by the Czech lighting manufacturer in September 2023.
Wong said: “We are looking forward to a new era for Avolites in the Middle East and a successful long-term strategic working relationship with the Robe Middle East subsidiary which will benefit all involved in Avolites.”
The Robe Middle East HQ in Dubai will feature a full showroom set up dedicated to highlighting the latest Avolites’ technologies, including the new D7-330 and D7-215 control consoles and the latest Prism media software release. Also showcased will be Avo’s flagship Diamond 9 lighting control console and their T3 and T3-W, small-footprint professional lighting control products.
Avo’s Tiger Touch II and Quartz consoles will be set up for demo to illustrate options for more budget-conscious project scenarios and their ‘production grade’ Q-series media server range will be highlighted with the Q3, demonstrating the Synergy feature set that unites the worlds of lighting and video.
Elie Battah, MD, Robe Middle East, said: “We look forward to engaging with all levels of creative visual designers, directors and programmers and offering exciting, user-friendly, super-streamlined workflow options for all presenting their visual elements for the live show and performance environment.”
