Renkus-Heinz has strengthened its presence across Europe and MENA with the appointment of Asimetrik as its exclusive distributor in Turkey. An experienced distributor and integrator in the region, Asimetrik employs over 70 professionals.
The company says it provides distribution and integration solutions for all its customers, utilising engineers from different disciplines. Asimetrik has its headquarters in Istanbul and boasts three more regional offices.
Gorkem Celikbilek, vice president, said: “This is a great match in terms of a non-compromising attitude to technical design, fast service and a competitive approach to the industry. Renkus-Heinz is an industry standard, and I feel the two companies share the same mission.”
Asimetrik distributes a range of professional audio, lighting and control products. The new partnership with Renkus-Heinz expands Asimetrik’s portfolio with an inventory of products, including the ICONYX Series family of digitally steerable arrays.
Celikbilek added: “Our partnership means that we will now have a wider reach and it will be much more practical for us to approach challenging architectural spaces and multi-purpose venues now that we can offer our customers the technology and quality that Renkus-Heinz products provide. I see an exciting future for our collaboration, and I’m looking forward to great results.”
Karan Kathuria, sales and business development director at Renkus-Heinz, concluded: “Turkey is a key market for us; it’s not only a unique geographical location but also a region seeing lots of exciting growth and elevation when it comes to premium pro audio experiences. Our alliance with Asimetrik will ensure our most advanced pro audio solutions reach Turkish customers via the best channels, coupled with best-in-class pre- and post-sales support. Asimetrik’s resources, both in sales and technical expertise, will help us achieve our mission of delivering the best customer experience in Turkey.”
