Renkus-Heinz has announced a strategic distribution partnership with HASOUB, a regional distributor specialising in extra low voltage (ELV) systems and information and communication technology (ICT) solutions, based in Jeddah, Saudi Arabia. Founded in 2004, HASOUB also has developed operations in Egypt, Bahrain, the United Arab Emirates, and Oman.
Renkus-Heinz believes the collaboration marks a pivotal step in its expansion in the Middle East, where the demand for professional AV integration solutions is rapidly growing. With HASOUB’ regional presence Renkus-Heinz’s sound solutions will now be accessible to diverse sectors, including smart buildings, education, hospitality, and entertainment.
Karan Kathuria, director of sales and development for Asia at Renkus-Heinz, said: “MEA is one of the most promising yet challenging regions when it comes to delivering best-in-class professional solutions. Renkus-Heinz is committed to offering the best customer experiences in the region via its advanced engineered solutions.”
He added: “With recent shifts in customer expectations, both pre- and post-sales, we wanted to restructure our go-to-market model. In this journey, we have been very fortunate to work with HASOUB, a renowned entity in MEA delivering some of the best ELV solutions. With its presence in major regions, HASOUB enjoys a great understanding of MEA customer trends. We are confident this alliance will enable us to better understand and serve our customers and improve our channels.”
Fathi Abdulmotalab, distribution executive manager at HASOUB, added: “As a trusted regional distributor, we are thrilled to partner with Renkus-Heinz, a brand synonymous with innovation and excellence in sound solutions. This collaboration allows us to introduce transformative sound technologies to the Middle East market, elevating the standards of audio integration and exceeding customer expectations with solutions tailored to the diverse needs of our clients.”
Saed Albanna, business development manager at HASOUB, concluded: “Renkus-Heinz aligns perfectly with our mission to provide exceptional audio solutions to regional system integrators. This partnership enhances our value proposition, strengthens relationships with contractors, and opens new growth avenues for the professional AV market in the region.”
