Midwich Group has unveiled its new brand identity marking a new chapter in its growth. Built around its ‘waveform’ logo and vibrant colour palette, the new brand identity has been designed to align with its values, but also provide a clearer definition of its role “as a global network of businesses providing local expertise”.
The continuous ‘waveform’ represents the idea of ongoing progress, collaboration, and connectivity, the group says. It is also intended to take inspiration from Midwich’s promise of “taking technology further”.
The brand evolution will see Midwich Ltd (including Holdan, Invision, PSCo, Pulse Cinemas, and Square One), Midwich APAC, Midwich Portugal, and NMK adopt the ‘waveform’ logo and colour palette, providing familiarity for customers and vendor partners around the world.
Joe Thompson, corporate strategy director at Midwich Group, said: “Following Midwich Group’s evolution, we felt it was time to review our brand identity to make sure it reflects our role, story, plans and values more efficiently. As a result, we are thrilled to share our new branding, which we have been working on in close collaboration with our teams around the world.”
He continued: “This is an exciting time for the group and while our look and logo have evolved, our commitment to providing our customers and vendor partners with the high levels of service and support they are accustomed to remains at the heart of what we do.”
NMK will be unveiling its new look at GITEX Global, the world’s largest tech and AI event, on 14 to 18 October at Dubai World Trade Centre, and Midwich Ltd will follow suit at its flagship event, Tech Xpo, on 23 and 24 October 2024 at Ascot Racecourse. Midwich Portugal and Midwich APAC will follow.
