Boom Collaboration is aiming to become a star name in the South African video conferencing market, after striking a distribution deal with one of the country’s longest established supply specialists. Solution Technologies (Soltech) has many years’ experience in the conferencing market and sees Boom as a ‘perfect partner’.
Soltech employs a dedicated team of 20 staff from a Johannesburg HQ, as well as Durban and Cape Town operations. Murray Matthews, managing director, Soltech, said: “Close to 40 years ago, Soltech was born and the partnership with Boom is the dawning of an exciting new era for us.”
Founded in 2020 by Fredrik Hörnkvist and Holli Hulett, Texas-based Boom Collaboration operates in over 30 countries as part of an aggressive growth strategy.
Hörnkvist commented: “Soltech is a very well-established and respected industry name which gives us a compelling platform to target another new market and further expand our growing global reach.”
Matthews continued: “Our logo is a rendition of the Proxima Centauri star – the nearest known star to the sun. It is representative of the ambitions and vision instilled by our founder – that of being a guiding light in the industry and carving out new paths and opportunities. We are constantly engaging with new technologies to ensure South Africa remains at the forefront of the latest technology evolutions. Boom represents another important step forward for us.”
He concluded: “We are in for the long haul to get the brand established in our market. It’s a new name that offers something different. To this end we are training resellers on a regular basis and our marketing department is sending out regular social media and email shots.”
